anti ageing skincare for those of you who want superior results.

Vitamin C in Skin Care

Vitamin C needed to support the skin structure internally, so the answer doesn't lie in taking more Vitamin C but in 'delivering it where it can fight wrinkles the best - the skin'. This super antioxidant protects the skin from environmental damage and helps repair past damage.

What is Vitamin C?

Vitamin C is a water-soluble vitamin. It is an antioxidant and free radical scavenger that is required for tissue growth and repair. Without Vitamin C human and animal life cannot exist. Most animals produce all the Vitamin C they need within their bodies. Humans a long time ago lost this ability and so have to depend on outside sources to get their supply.

Research has shown that animals, which make their own Vitamin C, produce about seventy milligrams for each kilo of body weight. That means a person weighing sixty kilograms needs over four grams of Vitamin C then it will be lower still in the skin, as the skin does not have the same nutritional priority as the brain and other organs. This is bad news for the skin because it has to fight all the pollution, toxins, fungi, bacteria and radiation as well as just wear and tear.

What will Vitamin C do in the skin?

Human beings are the only creatures on the planet that do not produce their own Vitamin C. Humans can’t possibly take the amount of Vitamin C needed to support the skin structure internally, so the answer doesn’t lie in taking more Vitamin C but in “delivering it where it can fight wrinkles the best - the skin.”

Vitamin C stimulates collagen production in the skin, promoting the smoothing out of the appearance of lines and wrinkles. Collagen production starts to slow after the age of 20.
After sun-damage, lack of Vitamin C is the major cause in the breakdown and destruction of your skins collagen base - the tissue that holds cells together and keeps your complexion smooth. This is the basic cause of skin aging. A low level of collagen makes skin thinner, more fragile and prone to premature wrinkles and aging.

Other causes of this breakdown in collagen are UV light and free radicals. Presenting themselves on the skin as wrinkles, brown spots, fine lines, sagging skin, freckles, broken capillaries, loss of firmness etc.

PotentC is developed by Australian skin care specialists.

The high incidents of skin cancer in Australia has taught us that the environment is a key factor in skin aging. Potent C has therefore been developed to reduce and protect you against the environmental skin damage from free radicals and the sun.

Vitamin C is a known radiation inhibitor, which protects the skin from UVA & UVB radiation. It also helps already sun damaged skin. If Potent C can work for Australians it can work even better in those less harsh environments.

As an antioxidant, Vitamin C is a very effective free radical scavenger, protecting the skin against the effects of pollution, stress, smoking and other environmental free radicals that attack the healthy cells of our skin and prematurely age the skin.

It will mop up free radicals, which cause damage to the reproductive capacity of the cells resulting in stiffening, loss of coherent structure and discolouring. It will promote cell growth and uniform organisation of cells resulting in thicker more supple skin.

It will help maintain elasticity and increase the tone of the skin.This effect with the assistance of regular facial massage while applying Vitamin C will help overall skin tone and even out the underlying layers helping to prevent wrinkles and to reduce those which have formed.

PotentC’s Vitamin C action plan:

* Vitamin C helps form and maintain collagen, the main connective tissue
in the skin.
* Vitamin C stops waste products building up in the cells. It is these waste
products that harden the skin and cause the brown blotches called “liver spots”.
* Vitamin C is a powerful antioxidant that neutralises pollutants, toxins and
many of the body’s waste products that damage and age the skin.
* Vitamin C prevents and repairs radiation damage from sun exposure
important with today’s hole in the ozone layer letting through much more radiation.
* Vitamin C is involved in the synthesis of proteins.
* Vitamin C strengthens blood vessels and keeps them elastic preventing
“network veins”.
* Vitamin C increases the production of immune defence cells that
combat pollution.

PotentC Triple Strength Serum. Contains pure Vitamin C, Glycolic Acid, Retinol and Salicyclic acid.Use every morning and/or evening, follow with Nourishing Accelerator.

PotentC Nourishing Accelerator. Contains pure Vitamin C plus Hyaluronic Acid and
Green Tree extract (antioxidant) that binds moisture to the skin. Helps to maintain natural moisture balance and helps triple strength serum penetrate. To be applied over Triple Strength serum morning and/or evening. Follow with Day or Night Cream.

PotentC Vitamin C Day Cream. Contains high concentration of pure Vitamin C plus Green Tea extract. The super antioxidant formula protects the skin from environmental damage and helps repair past damage.Vitamin A increases cell renewal process.Also contains a sunscreen for added protection. In the morning, apply over Triple Strength serum and Nourishing Accelerator.

PotentC Vitamin C Night Cream. Contains high concentration of pure Vitamin C plus Green Tea Extracts. Also contains the super exfoliating and skin renewal power of gluconic and citric acids - Natures most powerful beta-hydroxy acids. Also contains caffeine and has superior skin firming qualities. Fights the forces of gravity with natural herbal extracts. Also contains Retinol and Vitamin E. In the evening, apply over Triple Strength Serum and Nourishing Accelerator.

PotentC TM Vitamin C Eye Gel. Contains pure Vitamin C. Also contains Hyaluronic Acid,
Alloumin and Aloe Vera extract to firm and smooth the delicate eye area. A cool, refreshing and soothing gel that de-puffs under eye bags and circles. Morning and evening gently pat around brow bone and eye area.